If you are running a business you would, at least by now, have understood that you cannot survive if you have no customers. If no one bought the goods or the services you are offering, your business will fail. That is why the old saying “customer is king” is considered to the most valuable advice to any person who is involved in commerce.
Here are a few additional reasons why you should treat the customers with due respect even if you run a monopoly and the consumers have to buy from you no matter how badly you treat them.
Minimized costs and increased revenue
We all like to feel special. That is why it is most likely that you visit a doctor who talks to you well and listens to your issues no matter how absurd they are without visiting a specialist who is rude. Being nice to a customer does not cost you any money and the customer will act as a free advertising media for you. With all the social media networks that are available, a simple customer review goes a long way.
However, you have to keep in mind that this is the same for negative reviews as well. If a prospective consumer came across several negative comments about your business, he/she may reconsider the decision. Complaint management software that have been specially designed with the ability to monitor and create complaints based on social media reviews will come in handy in such situations as you will be dealing with the issues right away without waiting for it to become critical. Most customers are willing to take off bad comments if they received a positive response from you and if they feel that you are addressing the problem to the best of your ability.These type of systems can also assist in identifying recurring problems and also the customers who are persistent about non-existent issues and needs to be handled carefully.
Treating customers well will not only attract new buyers but will also increase the frequency of sales as your establishment will be the first place they would check when they need something that falls within the purview of your business.
Competitive advantage and reputation boost
As was said before, the customers may prefer to make a purchase from you rather than from a competitor who may be offering the items for a lesser price simply because they enjoy the shopping experience at your establishment. This holds true even for online stores as responsiveness and attentiveness are the most important things for an online customer. You may also consider installing quality assurance systems so that your customers will only be getting the best and you will be complying with the regulatory requirements.
The reputation and the growth of a company are obviously in the hands of the customers. No matter how much you advertise your products or how much you invest in marketing, you will not be recognized if you cannot retain the existing clientele.
Thus, whether you want to grow or just carry on the business for the sake of doing so, you will have to treat your customers properly.